Archive for the ‘Flash Components Secrets’ Category

The 10 things… (Making of)

Monday, July 13th, 2009

A lot of people asked us how we created the “10 things I can’t live without” short movie, so here is the basic story and how it unfolds.

We needed to create a new experience based on FlashEff 2.0, something that is different and would bring a new vibrant look to the product. We focused on the idea of presenting 10 physical things that most of you can’t live without. We made several attempts to find out which would be the most important 10 things, and finally we had those. Than, with a bit of creativity and as shown bellow, we did it.

Ingredients:
– Adobe Flash CS4
– FlashEff 2.0 (Premium Plus)
– Camtasia Studio
– Nikon D90 (for HD video, VR lens)
– Adobe After Effects CS4
– Adobe Premiere Pro CS4
– Mac & PC
– … (the secret ingredients)

1. First, after we got the idea, we had everything pictured in our heads and asked our sound engineer Alex to do the soundtrack for the movie. He understood very well what we needed and he managed to deliver the soundtrack in time and as we needed.

2. We shot 9 video clips (about 2 takes each). We wanted to edit each video clip separately and in the end to mix them on stage in Premiere. We made all clips black and white from the beginning.

3. We tracked a few points on each movie to be able to attach text to the filmed objects.

4. We created 9 flash animations for texts using the FlashEff 2.0 effects component. Than we captured them with Camtasia Studio and turn them into movies.

Sample flash movie

5. In After Effects, we got rid of the blue stage and turn that into a full transparent window. Than we mixed each of these flash movies with it’s corresponding video.

6. Finally after all these steps we have 9 clips that contain video, texts animated with FlashEff 2.0 and tracked into the video clips.

7. In the last stage we mixed all these clips together with the sound to make it feel more like a movie. There was a lot of stress and time used on the dubbing to get the sound synchronized.

8. We inserted a few blow-up blur in some places, a few other effects, and that was it. The movie was finished.

9. We spent about 200 hours on this project. This was just a side project since in the background the whole FlashEff 2.0 site and experience was developing.

Tracking back the usage of Jumpeye’s flash components

Monday, July 23rd, 2007

Interesting subject isn’t it? How can anyone track a product like a flash component that is not capable to connect to a server and to update information about it?

Flash components unlike other software applications and plug-ins are not track-able. Once a customer get access to a MXP flash component package file, he can virtually give it away to all it’s friends, and nobody will know. There are no unique serial numbers given along with the flash components, there are no key to unlock a free trial versions, there is no way you can secure a full featured flash component.

Some of our flash components may look like something that you think you can do in 2 days of work. However I must tell you that each V3 flash component was developed for more than one month and there are various people who work on every single one of them in order to get it done properly. Under these circumstances it is very important for to keep tracking the usage of every component and it is very important for us that our customers will respect the law of copy and distributing software, so they would respect the hard work that we’ve done for all these products.

During last year we’ve tried something new, because we wanted to know how our customers managed to use our flash components, and we couldn’t get them all to write feedback emails. So we’ve embed some text in some of our flash components in order to see their results on Google; after months and months of indexing they started to get back to us, and by simply googleing the text included inside the components we’ve been able to track back all of those flash files that were using those text linked flash components (of course only those that have been indexed).

By placing a simple search in Google, looking for filetype:swf jumpeye you can easy find hundreds of flash works that embed a late version of waves effect, the loader pro v1.2 and a version of square effect. Starting with V3 components we’ve embed abstract IDs for each components in order to get track of where and how are our components used, and in order not to harm any of our component users, so they don’t need to link to us from inside of their work. This way we have fair information on how our customers managed to use our products, and what side of every product they used most.