A lot of people asked us how we created the “10 things I can’t live without” short movie, so here is the basic story and how it unfolds.
We needed to create a new experience based on FlashEff 2.0, something that is different and would bring a new vibrant look to the product. We focused on the idea of presenting 10 physical things that most of you can’t live without. We made several attempts to find out which would be the most important 10 things, and finally we had those. Than, with a bit of creativity and as shown bellow, we did it.
– Adobe Flash CS4
– FlashEff 2.0 (Premium Plus)
– Camtasia Studio
– Nikon D90 (for HD video, VR lens)
– Adobe After Effects CS4
– Adobe Premiere Pro CS4
– Mac & PC
– … (the secret ingredients)
1. First, after we got the idea, we had everything pictured in our heads and asked our sound engineer Alex to do the soundtrack for the movie. He understood very well what we needed and he managed to deliver the soundtrack in time and as we needed.
2. We shot 9 video clips (about 2 takes each). We wanted to edit each video clip separately and in the end to mix them on stage in Premiere. We made all clips black and white from the beginning.
3. We tracked a few points on each movie to be able to attach text to the filmed objects.
4. We created 9 flash animations for texts using the FlashEff 2.0 effects component. Than we captured them with Camtasia Studio and turn them into movies.
5. In After Effects, we got rid of the blue stage and turn that into a full transparent window. Than we mixed each of these flash movies with it’s corresponding video.
6. Finally after all these steps we have 9 clips that contain video, texts animated with FlashEff 2.0 and tracked into the video clips.
7. In the last stage we mixed all these clips together with the sound to make it feel more like a movie. There was a lot of stress and time used on the dubbing to get the sound synchronized.
8. We inserted a few blow-up blur in some places, a few other effects, and that was it. The movie was finished.
9. We spent about 200 hours on this project. This was just a side project since in the background the whole FlashEff 2.0 site and experience was developing.